the CREATIVE experience
Creativity | Respect | Education | Accountability | Tenacity | Integrity | Vision | Excellence
the Wicked Good Life is solidly based on eight very important core values to which we hold ourselves. It is what we believe and how we create. We call it our CREATIVE Experience:
We embrace creativity. It is the foundation of everything we do. We believe creativity is heightened through thinking differently and embracing diversity. We continually expand our creativity, not only in your photography and cinema but also in our everyday approach to solving problems.
We treat each other, our clients, and our vendors with dignity, consideration, open-mindedness, and respect. By valuing diverse styles, backgrounds, and skills, recognizing each individual’s contribution and staying open to each other’s perspectives, we cultivate an environment of innovation and collaboration, which pays off in the quality of the product we deliver to our clients.
We never stop learning. The day we stop learning more about our craft, is the day we decide to do something else. We know that in order to reach the bar we hold for ourselves we must continually be feeding our creativity, not only in photography, but in business, art, design, and storytelling which continue to inform our unique style and give you the best quality experience.
We take extreme ownership. We each take ownership of our personal actions as well as the actions of our entire team. As a whole, we succeed together and face adversity together, never passing blame for our own mistakes. Instead, we look outward and share each success, and reflect inward with each failure; owning them, learning from them, and most importantly, growing.
Talent is an illusion. Talent is often mistaken for dedication, strategic thinking, creative problem-solving and just plain hard work. We are not afraid of, and actually welcome, new challenges. We seek out learning opportunities, improving our processes and methodology to better prepare for the next hurdle; pushing ourselves to keep moving forward in our personal and professional lives. “Luck is tenacity on purpose.” – Elbert Hubbard.
We are not actors. We succeed when our clients are happy. Our clients are our true north, those who make it possible to make a living doing what we love. Because of what our clients give to us, we believe that being our true selves both in the public eye as in private life is paramount.
We see you. Each client is a unique individual with personal experiences that widely vary. We’ll never try to cram your individuality into a cookie cutter box. We talk with you, find out about your passions, and expectations. We take the time to get you comfortable and give you the most enjoyable shoot possible.
We exceed expectations. We continually strive to close the gap between “our best” and perfection, while always working to give our clients the very best experience we can offer. “Excellence is not a skill. It is an attitude.” – Ralph Marston